Bud Light makes marketing leadership changes following controversy.
TL;DR
Anheuser-Busch has made changes to its marketing leadership after its Bud Light brand faced backlash from conservatives over a campaign featuring a transgender influencer. Alissa Heinerscheid, who oversaw Bud Light marketing, has taken a "leave of absence" and Todd Allen, vice president of global marketing for Budweiser, has been appointed. The move comes after some conservatives, including Florida Gov. Ron DeSantis and Sen. Dan Crenshaw, R-Texas, as well as musicians Kid Rock and Travis Tritt, called for a boycott of Bud Light.
Topics:nationbusiness#bud-light#business#conservative-boycott#leadership#marketing#transgender-influencer
- Bud Light marketing leadership 'adjustments' made after conservative boycott threats Yahoo Finance
- Bud Light marketing VP takes leave of absence in wake of Dylan Mulvaney backlash: report Fox Business
- Dylan Mulvaney Goes Silent As Bud Light Makes Changes After Backlash Newsweek
- Anheuser-Busch Announces Staffing Shake-Up after Dylan Mulvaney Controversy Yahoo News
- Bud Light exec takes leave after boycott calls, reports say The Associated Press
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