Disney's Lawsuit Against DeSantis: A Battle of Trademarks and Taunts.

1 min read
Source: Bloomberg Law
Disney's Lawsuit Against DeSantis: A Battle of Trademarks and Taunts.
Photo: Bloomberg Law
TL;DR

Baseball caps promoting Ron DeSantis for president using Disney’s iconic—and trademarked—script add intellectual property to the combustible standoff between the Florida governor and the state’s most recognizable corporate citizen. Whether the caps raise trademark liability could turn on how the US Supreme Court interprets poop jokes on a dog toy. It also would require tying the hat sales to his operation. Walt Disney Co. could have a claim, but the First Amendment looms large when political speech comes into play, especially if DeSantis could successfully frame the hats as criticizing Disney.

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