GOP Ad Surge Tops Dems in Senate Impressions Ahead of Election

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Source: Axios
GOP Ad Surge Tops Dems in Senate Impressions Ahead of Election
Photo: Axios
TL;DR

Republicans have surged ahead in ad spending and impressions across key Senate races, outspending Democrats and generating far more ad impressions in Texas and Ohio; North Carolina is the lone battleground where spending outpaced impressions. A Supreme Court ruling enabling coordinated spending has helped party committees stretch dollars, while Democrats rely more on online fundraising, making this an expensive, high-volume ad war with uncertain impact on voters’ opinions.

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