Talarico rides viral moments to win Texas Senate primary
TL;DR
Texas Democrat James Talarico built a national profile through a disciplined, internet-first campaign, leveraging a viral Colbert clip and a Rogan interview along with targeted Hispanic outreach and online fundraising to outpace Jasmine Crockett and Colin Allred in the Texas Senate primary, uniting independents and Republicans around a message ofunity and faith. The strategy, aided by strong online ad spending and grassroots organizing, positioned him for a November general election against Republicans, even as he navigated late attacks and shifting support across Black voters.
- How Talarico Won Texas Democrats With Love, Luck and a Little Restraint The New York Times
- Things Are About to Get Ugly in Texas The Atlantic
- The one big takeaway for Democrats and Republicans out of Texas CNN
- James Talarico defeats Jasmine Crockett in blockbuster Democratic primary for U.S. Senate The Texas Tribune
- Paxton’s Clever Ploy to Stay in Texas Senate Race New York Magazine
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