Plant-based meats gain popularity as healthier alternative to traditional meat.

A recent study in the Netherlands found that consumers generally perceive plant-based meat alternatives as healthier than meat, but are less willing to buy them due to lower palatability and higher prices. Participants also overestimated the protein content of meat alternatives compared to meat. The study highlights the need for a transparent and fair environment regarding the nutritional value of meat alternatives for consumers to create a sustainable food system.