"Tiger Woods Unveils Sun Day Red Brand in Partnership with TaylorMade"
TL;DR
Tiger Woods has introduced his new brand, Sun Day Red, in partnership with TaylorMade Golf, marking the end of his 27-year deal with Nike. Sun Day Red is positioned as a lifestyle brand appealing to both sports fans and non-athletes, offering apparel and shoes, including a red polo shirt with a tiger logo. The brand's design language is said to be distinct from Woods's previous sponsorship deal, and the red color holds significance for Woods due to his mother's Thai heritage.
- Tiger Woods Introduces His New Brand: Sun Day Red The New York Times
- Tiger Woods, TaylorMade partner to launch 'Sun Day Red' brand ESPN
- Tiger Woods, TaylorMade officially launch Sun Day Red. Could a TaylorMade IPO be far behind? Yahoo Sports
- 'A new chapter': Tiger Woods unveils new logo, apparel brand ahead of PGA Tour return Golf.com
- Tiger Woods launches apparel partnership with Taylormade after 27-year Nike partnership ends CNN
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