Memphis's $200 Million Big 12 Bid Faces Rejection Amid Conference Resistance

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Source: The New York Times
Memphis's $200 Million Big 12 Bid Faces Rejection Amid Conference Resistance
Photo: The New York Times
TL;DR

Memphis' bid to join the Big 12 with a unique offer of $200 million in sponsorships and no media rights payments has not gained enough support within the league, which is concerned about diluting its value and the risks involved. Despite Memphis's efforts and significant local sponsorship commitments, the league remains uninterested, and the proposal has not advanced.

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