Trump family launches pricey 'Trump Coins' tied to White House UFC event

The Trump family is promoting commemorative coins tied to a White House UFC fight, selling four gold and silver medallions for up to $12,000. Marketed as officially licensed and designed by President Trump, the coins are a collaboration between the UFC and the Trump Organization (run by his sons), with the organization licensing the Trump name rather than manufacturing the coins itself. The venture comes as Trump continues to monetize his brand, while a Virginia lawsuit questions the event’s patriotic framing and potential conflicts of interest around the 80th birthday celebration and America’s 250th anniversary. The case underscores ongoing scrutiny of how the former president’s name is used in commercial ventures.