OSU-Texas on ABC posts record regular-season college football audience

1 min read
Source: Sports Media Watch
OSU-Texas on ABC posts record regular-season college football audience
Photo: Sports Media Watch
TL;DR

Ohio State’s 24-23 win over Texas averaged 13.99 million viewers on ABC, the largest regular-season college football audience on ESPN networks since 2016, with a peak of 16.4 million; Nielsen notes ongoing measurement changes—out-of-home viewing, Big Data integration and co-viewing adjustments—and that Week 2 was unusually top-heavy with three games over 7 million viewers.

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