Dallas Cowboys Cheerleaders Form First Pro-Sports Union in Decades

2 min read
Source: NBC News
Dallas Cowboys Cheerleaders Form First Pro-Sports Union in Decades
Photo: NBC News
TL;DR

The Dallas Cowboys Cheerleaders have officially formed a union, marking the first such organization among professional sports cheerleading squads in the United States since the 1990s. The team recognized the bargaining unit following discussions, setting the stage for contract negotiations. This development follows a significant pay increase for the squad, which was influenced by a popular Netflix documentary series.

Key points

  • The Dallas Cowboys Cheerleaders have established a union, recognized by the team after 'meaningful discussion' as per a joint press release.
  • This is believed to be the first union among pro-sports cheerleading squads since the Buffalo Bills' 'Buffalo Jills' in the mid-1990s.
  • The squad currently has 36 active members, though the exact number of union-represented individuals is not yet specified.
  • The next step involves bargaining for an official contract, with representatives from both sides not immediately responding to comment requests.
  • The unionization follows a 400% pay raise for the 2025 season, with some veterans earning over $75 an hour, a change linked to the Netflix series 'America's Sweethearts'.

Background

The Dallas Cowboys Cheerleaders, established in 1961 and professionalized in the early 1970s, have historically faced criticism for low compensation, with some members earning as little as $15 per game in the 1990s. A previous lawsuit by a former cheerleader alleged sub-minimum wage pay, resulting in a settlement. Recently, former member Reece Weaver transitioned to Broadway, highlighting the squad's cultural impact beyond sports. The current labor movement coincides with the team's recent on-field struggles, including a loss to the Green Bay Packers and an upcoming game against the Philadelphia Eagles.

Why it matters

This unionization represents a significant shift in labor rights for professional cheerleaders, potentially setting a precedent for other sports organizations. It addresses long-standing concerns about fair compensation and working conditions in a high-profile entertainment role, moving the industry toward more standardized labor practices.

What to watch

The Dallas Cowboys and the Cheerleaders Association will proceed to negotiate an official contract. The outcome of these discussions will determine the specific terms, benefits, and representation structure for the 36 active members of the squad.

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