US Open 2026 Concessions Feature $100 Caviar Nuggets and New Chef Collaborations

Key points

• Simon Kim’s COQODAQ returns for its third year offering caviar-topped chicken nuggets at $100, while also debuting KIMBOP, a gimbap stand.
• Salt Hank’s French dip sandwich, priced at $38, is a major draw, with the chef temporarily closing his West Village location to handle the tournament’s high volume.
• New entrants include Cosme, offering Mexican-inspired dishes like duck carnitas, and Miznon, providing Mediterranean street food, reflecting New York’s diverse culinary scene.
• The Honey Deuce cocktail remains a staple at $23, with organizers planning for nearly three million melon balls to be consumed during the event.
• Attendance and food sales have grown significantly, with 2025 food and beverage sales increasing by 19%, outpacing the 9% rise in total attendance.

Background

The US Open has increasingly positioned itself as a culinary destination, moving beyond traditional stadium fare to include high-profile chefs and restaurants. This shift aligns with broader trends in sports hospitality, where premium dining experiences are used to enhance the overall event appeal and drive additional revenue. Previous years have seen the introduction of unique items and collaborations, setting the stage for the 2026 expansion of the food scene at the Billie Jean King National Tennis Center.

How outlets are covering it

Bleacher Report highlights the high prices and novelty of items like caviar nuggets and the Moët Serve cocktail, emphasizing the cost associated with attending the event. The Hollywood Reporter focuses on the logistical challenges faced by vendors, such as Salt Hank’s, in meeting the high demand, and the competitive atmosphere among food providers. Grub Street provides a broader guide to food options both inside and outside the stadium, including recommendations for nearby restaurants like Masani Pizza and White Bear. Fine Dining Lovers offers a detailed overview of the culinary lineup, noting the growth in food and beverage sales and the integration of full-service restaurants into the tournament experience. Each outlet emphasizes different aspects, from pricing and logistics to the diversity and quality of the food offerings.

Why it matters

The expansion of the US Open’s food scene reflects a broader trend in sports and entertainment, where premium dining experiences are used to enhance visitor engagement and drive additional revenue. By attracting major chefs and restaurants, the event not only provides a unique culinary experience but also positions itself as a cultural destination, appealing to a diverse audience and contributing to the local economy. This shift underscores the importance of food and beverage offerings in the overall success of major sporting events.

What to watch

The US Open main draw will continue through to the men’s singles final on September 13, 2026. Organizers will likely monitor the performance of new food offerings and gather feedback from attendees to inform future decisions. The success of high-profile collaborations and premium items may influence the food strategy for future events, potentially leading to further expansions and innovations in the culinary lineup.