Notre Dame’s SoFi Jersey Patch Signals a Modern Era for College Sports
TL;DR Summary
Notre Dame will wear SoFi-branded jersey patches across all sports starting in 2026–27 under a six-year, nine-figure deal—the biggest in college sports—framed as a strategic revenue stream to support student-athletes and modernize athletic departments, not a loss of tradition; the move reflects a broader shift toward sponsorships in college athletics, with SoFi also backing education initiatives and a walk-on scholarship program.
- Notre Dame Adds Jersey Patches: Why It’s a Vital Next Step in College Sports Sports Illustrated
- Sources: Notre Dame passes Ohio State for richest patch deal ESPN
- Notre Dame and SoFi Launch Landmark Multi-Year Partnership Notre Dame Athletics
- Notre Dame lands massive deal as latest major program with jersey patch USA Today
- Notre Dame athletics and financial organization reach landmark sponsorship deal AL.com
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