Tag

Sponsorships

All articles tagged with #sponsorships

sports-business8 days ago•5 min saved

Notre Dame’s SoFi Jersey Patch Signals a Modern Era for College Sports

Notre Dame will wear SoFi-branded jersey patches across all sports starting in 2026–27 under a six-year, nine-figure deal—the biggest in college sports—framed as a strategic revenue stream to support student-athletes and modernize athletic departments, not a loss of tradition; the move reflects a broader shift toward sponsorships in college athletics, with SoFi also backing education initiatives and a walk-on scholarship program.

via Sports Illustrated|

#college-sports #jersey-patches #notre-dame

sports1 month ago•4 min saved

UFC Freedom 250 Transforms the Ellipse Into a White House–Adjacent Fight Festival

Thousands of UFC fans gathered at The Ellipse near the White House for the Freedom 250 Fan Fest ahead of Sunday’s main event, with a carnival-like setup, weigh-ins, and sponsor booths from Monster Energy, Bud Light, Jose Cuervo and Ram Trucks; a large security presence signaled heavy government involvement as fans lined up for meet-and-greets and photo ops, and the main card was slated to air Sunday night at 8 p.m. ET.

via NBC News|

#ellipse #freedom-250 #sponsorships

politics2 months ago•11 min saved

Sponsor backs away from Duffy’s cross-country road trip amid ethics concerns

Democratic lawmakers and watchdogs are scrutinizing Sean Duffy’s Great American Road Trip, a DOT outreach funded by the nonprofit Great American Road Trip Inc., amid concerns that sponsorships could amount to access. At least one potential sponsor declined to participate over ethics considerations, while other backers include Toyota, Boeing, and United Airlines. The DOT says ethics reviews were cleared, no taxpayer money funded production, and the Duffys’ activities were tied to official duties, but questions remain about the nonprofit’s role, funding transparency, and future influence.

via Politico|

#department-of-transportation #ethics #great-american-road-trip

technology2 months ago•3 min saved

YouTube bets on sponsored shows to unite creators and brands

At its New York advertiser event, YouTube rolled out a slate of exclusive, creator-hosted shows to entice advertisers, pitching itself as the bridge between creators and brands while expanding monetization for creators through sponsorships and brand partnerships. The platform emphasizes its reach (millions of creators and substantial share of TV viewing) and AI-driven tools to help brands find suitable creators, signaling a shift from past attempts at original content toward relying on creators already making content. This move comes as creators explore sponsorship-driven revenue and as rivals like Netflix expand podcasts and other formats.

via The Verge|

#advertising #creators #sponsorships

politics2 months ago•9 min saved

Trump’s White House UFC event becomes high-stakes ticket battle

Tickets for Trump’s White House UFC on the South Lawn are scarce and tightly controlled, with only about 4,000 seats available to spectators and premium sponsorships reportedly selling for up to $1–1.5 million; access is being allocated by Trump and his circle, turning the event into a fundraising tool as the UFC builds an outdoor arena and plans large-screen viewing for tens of thousands.

via NBC News|

#politics #sponsorships #tickets

politics3 months ago•5 min saved

New Jersey Secures Private Backing to Cut World Cup Transit Fare

New Jersey will reduce World Cup travel fares for fans using NJ Transit from $150 to $105 by funding the cut with private sponsors and non-taxpayer dollars, including Audible; the state estimates about $60 million in costs to transport 40,000 fans to MetLife Stadium, plus security and train upgrades, while FIFA warned of a chilling effect from high prices and sponsors are expected to be announced next week as tickets go on sale.

via Politico|

#fifa #new-jersey #nj-transit

business3 months ago•13 min saved

LIV Golf Plays On in Mexico City Amid Funding Doubts

LIV Golf's Mexico City event proceeded despite reports that Saudi Arabia's Public Investment Fund may withdraw funding; the league is pivoting from open-ended backing to a private-equity–driven plan—selling minority stakes in its 13 teams, boosting sponsorships, and pursuing partnerships—to survive through 2026, even as profitability remains years away. Star players like Bryson DeChambeau engaged with the media but left early with a wrist injury, while Jon Rahm offered little on the uncertainty gripping LIV's future.

via The New York Times|

#business #funding #liv-golf

business4 months ago•5 min saved

Noma L.A. pop-up loses major sponsors ahead of opening amid abuse allegations

Major sponsors American Express, Resy, and Blackbird pulled support from Noma's L.A. pop-up just before its 16-week run amid resurfaced abuse allegations against René Redzepi; organizers plan protests, but the event will still launch, with refunds available for affected reservations.

via Los Angeles Times|

#abuse-allegations #business #los-angeles

business4 months ago•2 min saved

Sponsor Exodus for Noma as LA Pop-Up Goes Ahead Amid Abuse Claims

Amid abuse allegations against chef René Redzepi, major sponsors American Express and Blackbird pull their support for Noma's Los Angeles pop-up; Blackbird refunds buyers and donates proceeds, AmEx offers refunds for booked nights. Redzepi apologizes, says he’s changed, and Noma notes improved workplace processes and an ongoing independent audit as the LA event proceeds.

via The Guardian|

#abuse-allegations #business #los-angeles

business5 months ago•3 min saved

UFC’s White House spectacle carries a $60M price tag, with no profit expected

The UFC projects around $60 million in costs for the White House event, covering fighter pay and production, with a plan to offset about half through sponsorships; however, the promotion says it will not profit from the spectacle, viewing it as earned media and a long-term audience-growth investment for America’s 250th anniversary.

via MMA Fighting|

#business #costs #earnedmedia

sports5 months ago•7 min saved

Ratcliffe immigration row rocks Manchester United as fallout grows

Sir Jim Ratcliffe’s immigration comments sparked government and fan backlash, with the FA weighing whether he breached rules. United publicly distanced itself from his remarks, while sponsors and the club’s commercial prospects face scrutiny amid concerns around the Trafford stadium project. Ratcliffe issued a qualified apology, but the controversy could have lasting effects on sponsorships, governance, and future relations with the Glazers.

via BBC|

#controversy #immigration #manchester-united

sports6 months ago•3 min saved

NCAA approves jersey patches, unlocking a new revenue stream for college programs

The NCAA Division I Cabinet approved jersey patch sponsorships, allowing up to two additional logos on uniforms and one on equipment during preseason and postseason, plus another logo on uniforms/apparel during conference championships; patches are capped at 4 square inches and the policy takes effect Aug. 1, 2026 for non-NCAA championship competition. Schools like LSU and UNLV have already inked deals, signaling a new major revenue stream for programs.

via On3|

#college-sports #jersey-patches #ncaa

sports2 years ago•4 min saved

Caitlin Clark's Impact on WNBA Sparks Debate and Support

Caitlin Clark has significantly boosted WNBA attendance and visibility, but her success has sparked controversy and resentment among some players. While her popularity is partly attributed to her race and appearance, her impact on the league's financial and public profile is undeniable. Despite criticisms, Clark's presence is seen as beneficial for the WNBA, bringing in new fans and sponsorships.

via Chicago Sun-Times|

#attendance #caitlin-clark #racial-dynamics

sports2 years ago•1 min saved

"Caitlin Clark's WNBA Rookie Salary and Transition from NCAA Star to Pro"

Caitlin Clark, expected to be the No. 1 overall pick in the WNBA draft, will not take a pay cut transitioning from college to the professional league, as she brings national and regional sponsorships with her. Her WNBA rookie contract starts at $76,535 and increases over the years. She also has potential to earn additional income through league and team-specific marketing agreements, as well as bonuses for Commissioner's Cup and playoffs.

via IndyStar|

#caitlin-clark #earning-opportunities #rookie-contract

business3 years ago•1 min saved

The Rise of Ad-Selective Streaming: YouTube TV's Zen Moments and Customer Preferences.

YouTube TV is now selling sponsorships for its popular zen moments, which were previously used to fill unsold or partially filled ad breaks. The move is aimed at increasing revenue to keep subscription costs down. The company is also planning to introduce customizable multiview and improved picture quality in the near future.

via Cord Cutters News|

#advertisements #business #multiview