Rams push into Australia to grow LA-market footprint ahead of Melbourne clash
TL;DR Summary
The Los Angeles Rams frame Australia as an extension of the LA market, leveraging 2021 NFL marketing rights for local activations ahead of the first regular-season NFL game in Melbourne against the 49ers. The team oversees seven international markets and has even staged fan experiences like a floating 22-yard field, signaling a year-round global growth strategy while also commenting on the Clippers penalty and Kroenke Sports & Entertainment’s bid to buy the Los Angeles Angels.
- LA Rams President Kevin Demoff touts Australia push ahead of historic NFL game CNBC
- Davante Adams’ Australia research takes deadly turn before Rams opener New York Post
- Matthew Stafford Week 1 Preview vs. the 49ers Fox Sports 990
- Matthew Stafford set for massive $1.25 million tax bill over LA Rams season-opener in Australia Yahoo
- Revealed: LA's home-grown key to winning in Australia aapnews.aap.com.au
Reading Insights
Total Reads
1
Unique Readers
8
Time Saved
3 min
vs 4 min read
Condensed
90%
772 → 75 words
Want the full story? Read the original article
Read on CNBC