Prime's Game 7 Tests Streaming’s Reach in the NBA Spotlight

Sports Media Watch analyzes the NBA's decision to air a second‑round Game 7 on Amazon Prime Video, framing it as a litmus test for streaming’s ability to attract marquee viewership and comparing Prime’s performance with traditional broadcast windows on ABC/NBC. The piece notes NBC’s strong Sunday‑night numbers and situates Prime within the broader shift of league rights toward streaming, suggesting a typical Game 7 could land in the 6–7 million viewer range (with occasional higher peaks), illustrating the ongoing tension between revenue‑driven streaming deals and broad audience reach.