Bud Light Ends Dustin Poirier Sponsorship After Airport Arrest

Bud Light terminated Dustin Poirier’s sponsorship after a Georgia airport incident that began as public drunkenness and was later shown in body-camera footage; Poirier apologized, said he’s dealing with mental-health struggles since retirement and that he isn’t someone who can drink responsibly, and noted the loss of several hundred thousand dollars from the deal. While he retains other sponsors and has support from peers, Bud Light’s decision ends the longtime partnership; Strickland had urged the brand to stand by him, but the sponsor chose to part ways.