Jimmy Butler's Trademark Filing Spree Amid NBA Finals Run

Miami Heat's Jimmy Butler has filed a trademark application for "Himmy Buckets," a combination of his nickname "Jimmy Buckets" and the internet moniker "him." The trademark filing indicates that Butler plans to launch a brand consisting of coffee, coffee cups, beer, soda, bottled water, and clothing. The Heat are just the second eight-seed to ever reach the NBA Finals, and if they win, Himmy Buckets and Co. will become the lowest-seeded champion in league history.