Paramount+ UFC Debut Draws Near-5 Million Live Viewers
TL;DR
Paramount+’s UFC 324 debut drew an average of 4.96 million live viewers (about 7.18 million global households; peak 5.93 million concurrent streams), making it the platform’s largest exclusive live event to date. The card featured Justin Gaethje vs. Paddy Pimblett and Kayla Harrison vs. Amanda Nunes; Paramount also removed pay-per-view charges. Data from Nielsen and Adobe Analytics exclude co-viewing and delayed viewing. The deal grants Paramount access to marquee UFC events and Fight Nights in the U.S. and Latin America, with Australia showing prelims included with subscriptions.
- UFC Makes Paramount+ Debut Averaging 4.96M Live Streaming Views Deadline
- UFC's first Paramount+ fight card averages nearly 5M views ESPN
- UFC 324 breaks records for Paramount+, reaches more homes than any UFC event in decade CBS Sports
- ‘These guys have got to make some money too’: UFC boss not apologizing for ad-riddled Paramount show MMA Fighting
- UFC 324 Draws 4.96 Million Views in Paramount+ Debut Variety
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