World Cup winds down at Gillette Stadium as 64,000 seat stickers come off

TL;DR Summary
As the 2026 FIFA World Cup concludes at Gillette Stadium in Foxborough, the 64,000 seat labels bearing sponsor branding are set to be peeled away, returning the venue to its normal state. FIFA’s branding rules required the removals, a task that—at one sticker per minute—could have taken over 1,000 hours. SoFi Stadium is praised as the event’s best venue, and the remaining World Cup games will be held in Miami, Kansas City, Atlanta, Dallas, and New Jersey.
- With World Cup games over, the stickers can be removed from 64,000 seats at Gillette Stadium NBC Sports
- The World Cup transformed Boston this summer. Here’s what went well and what didn’t. The Boston Globe
- Patriot Place turns into Little Casablanca for final World Cup game in Foxborough WGBH
- Crews tear down World Cup setup as games end at Gillette Stadium WJAR
- Fans, FIFA say World Cup has been big financial, cultural win for Boston WHDH
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