World Cup winds down at Gillette Stadium as 64,000 seat stickers come off
As the 2026 FIFA World Cup concludes at Gillette Stadium in Foxborough, the 64,000 seat labels bearing sponsor branding are set to be peeled away, returning the venue to its normal state. FIFA’s branding rules required the removals, a task that—at one sticker per minute—could have taken over 1,000 hours. SoFi Stadium is praised as the event’s best venue, and the remaining World Cup games will be held in Miami, Kansas City, Atlanta, Dallas, and New Jersey.