Google to Utilize AI for Ad Creation and Customer Service.
TL;DR
Google is reportedly working on generative AI tools, powered by PaLM 2, that will help advertisers and YouTube creators create media assets. The tools will generate media assets, including titles and descriptions, based on relevant topics. Amazon and Meta are also testing generative AI for advertisers. The integration of generative AI by Google will be worth testing to see if it helps improve performance, especially with conversion rates down and CPLs up. The official announcement of these AI solutions may be made at the upcoming Google Marketing Live event.
Topics:technologyadvertising-technology#advertising-technology#ai-solutions#generative-ai#google-ads#media-assets#youtube
- New Google AI tools will let advertisers generate media assets Search Engine Land
- Google, Meta, and Amazon's next frontier: AI-generated ads The Verge
- 5 things about AI you may have missed today: Google planning AI ads, AI jobs growing fast, more HT Tech
- Google planning AI use for ads, customer service, content creation ideas – report Rappler
- Surprising no one, Google will reportedly use generative AI for ads and customer service Neowin
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