The Future of YouTube Ads: Unskippable and Expensive?
TL;DR Summary
YouTube is introducing 30-second non-skippable ads for connected televisions, merging two consecutive 15-second ad slots into a single longer-form ad. YouTube Select lands over 70% of impressions on the TV screen, making it easier for advertisers to use existing assets in front of the most-streamed content. Advertisers can now harness the power of Google AI to streamline their marketing efforts, generating impressive returns for YouTube advertisers. On average, YouTube delivers higher ROI than TV and other online video platforms.
Topics:technology#advertising#advertising-roi#connected-televisions#google-ai#non-skippable-ads#youtube
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- Brace yourselves for YouTube's 30-second unskippable ads Android Police
- YouTube Premium needs a cheaper option 9to5Google
- What Impact Will Google’s New Ad Formats Have On Pricing And Perception? The Drum
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