All articles tagged with #non skippable ads
Meta is testing a new type of non-skippable ad in the Instagram feed called "ad breaks," which users cannot scroll past until the ad finishes. This new format, currently being tested, represents a more aggressive approach to advertising on Instagram's main feed compared to the skippable ads in Reels or Stories.
YouTube is introducing 30-second non-skippable ads for connected televisions, merging two consecutive 15-second ad slots into a single longer-form ad. YouTube Select lands over 70% of impressions on the TV screen, making it easier for advertisers to use existing assets in front of the most-streamed content. Advertisers can now harness the power of Google AI to streamline their marketing efforts, generating impressive returns for YouTube advertisers. On average, YouTube delivers higher ROI than TV and other online video platforms.