Ford Mustang RTR Adds Drift Focus to Base EcoBoost

Key points

• The RTR package costs $6,520 and is available on the base EcoBoost Fastback or Premium trim, with a starting price of $43,705.
• Key hardware includes a 3.55 Torsen limited-slip differential, 19x9.5-inch wheels with 30mm offset, and a physical handbrake lever.
• The package features a unique anti-lag system borrowed from the Ford GT to keep the turbo spooled, improving throttle response.
• Stability control is retuned for 'Track' mode to allow greater slip angles, making drifting accessible to novice drivers.
• The car is available only with a 10-speed automatic transmission; no manual option is offered.

Background

This launch follows Ford's recent recall of 148,663 Mustangs for wiring issues and precedes the potential release of an off-road 'Baja' variant. The RTR package fills a gap left by the previous generation's High Performance Package, which offered more power and a manual transmission. It is part of Ford's strategy to engage younger demographics through partnerships with influencers like Gittin Jr.

How outlets are covering it

Motor1 criticizes the RTR for its 'low-rent' interior and lack of a manual transmission, calling it a mild upgrade. In contrast, MotorTrend praises it as the best EcoBoost Mustang ever, highlighting the anti-lag system and drift accessibility. Hagerty emphasizes the significance of Ford's first external partner in 60 years, noting the deep collaboration on chassis and software. Car and Driver focuses on the car's appeal to younger enthusiasts seeking an affordable, fun daily driver.

Why it matters

The Mustang RTR signals Ford's shift toward demographic-specific marketing, leveraging social media influencers to attract younger buyers. It demonstrates how software tuning and minor hardware changes can significantly alter a car's character without major powertrain upgrades. The package's success could influence future special editions and performance packages across the automotive industry.

What to watch

Ford may expand the RTR package to other trims or introduce more external partnerships. The success of the RTR could also influence the development of the rumored 'Baja' off-road variant. Consumers should watch for dealer-installed performance tunes that can increase power to 350 hp. The car is available now, with prices starting at $43,705.