"Apple Urged to Reignite Innovation to Boost Stock and Attract Customers"

D.A. Davidson analyst Gil Luria has given Apple Inc. a neutral rating, citing the company's innovation plateau, particularly in handsets and watches, as a concern for the stock's performance. Despite Apple's past success in wearables, competitors are introducing new form factors and challenging traditional designs, such as folding handsets. Apple's stock has shown a mixed performance recently, with a notable decline after a Barclays downgrade. The company faces increased competition in key markets like China and India, where local brands and price-sensitive consumers demand more innovation. Luria also speculates on the potential impact of generative AI on Apple's future, though he remains skeptical about its immediate benefits for the company. Apple's shares have continued to drop, marking a downward trend over several sessions.