Apple Weighs Acquisition of Perplexity AI to Boost Its AI Capabilities
TL;DR
Apple is considering a major move into AI by potentially acquiring or partnering with startup Perplexity AI to develop AI search capabilities, as it seeks to catch up with rivals investing heavily in AI technology. The company has been slow to release AI features and faces challenges from competitors like Microsoft, Google, and Meta. The move could be a strategic response to regulatory pressures and the need to diversify revenue sources, especially as its stock has declined 20% year-to-date.
- Is Apple Looking To Catch Up In AI With Big Deal? Investor's Business Daily
- Apple is reportedly considering the acquisition of Perplexity AI Engadget
- Apple executives held internal talks about buying Perplexity, Bloomberg News reports Reuters
- Why both Apple and Meta are interested in buying Perplexity AI The Indian Express
- Apple Reportedly Mulling Perplexity Purchase to Bolster AI Offerings PYMNTS.com
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