"From Rent to Riches: Couple's Side Hustle Rakes in $2.2 Million Monthly"

1 min read
Source: CNBC
"From Rent to Riches: Couple's Side Hustle Rakes in $2.2 Million Monthly"
Photo: CNBC
TL;DR

Tessa Barton and Cole Herrmann started their photo editing app, Tezza, as a side hustle to make extra income to pay rent in New York City. The app, which started as a passion project, has now evolved into a lifestyle brand bringing in $2.2 million a month, offering photo filters, collage kits, apparel, and a magazine. The couple's journey involved learning from mistakes, working unglamorous hours, and differentiating their app by catering to an audience seeking an accessible way to make their lives look Instagram-worthy. They now serve as co-CEOs of their company and plan to expand the brand into physical spaces while continuing to experiment and pursue new ways to be creative.

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