GameStop’s Pokémon Card Markups Reach 400%, Triggering Backlash and Calls for Market Oversight

Engadget reports that GameStop is marking up Pokémon cards well above retail, with 30th Anniversary sets priced far higher than Pokémon Center offerings (e.g., Ascended Heroes boosters around $90 online vs $27 retail), ETBs about $170, and Ultra-Premium Collections up to $600, often not listed online to enable last-minute increases; the piece notes this sparks backlash and outlines potential measures by Nintendo/The Pokémon Company to curb scalping, such as inventory controls and market operator agreements, amid ongoing bot-driven online restocks and in-store shortages.