"Gen Z's Shift: Embracing Facebook as a Marketplace"

Despite declining popularity as a social site among Gen Z, Facebook's Marketplace has become a go-to platform for young adults looking to save money by purchasing secondhand items. With limited disposable income, many 20-somethings are turning to the platform to find affordable deals on furniture, kitchen appliances, and décor, preferring its user-friendly interface over other sites. This shift reflects a trend of Gen Z using Facebook primarily as a marketplace rather than a social networking site, as they spend more time on platforms like TikTok and Instagram.