Nintendo’s Price-Pressure Stand: Why Wii and DS Were Pulled from Amazon
TL;DR
Former Nintendo of America president Reggie Fils-Aime explains that Nintendo stopped selling Wii and DS to Amazon after the retailer demanded an obscene level of financial support to secure the lowest price, a move that protected retailer relationships and set boundaries for future partnerships.
Former Nintendo exec reveals why it stopped selling Wii and DS systems to Amazon Nintendo Everything
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