North American gamers lead global spending at $325 annually in 2025
TL;DR
North American gamers are leading global spending on video games, with an average of $325 per player in 2025, driven by microtransactions, DLC, and subscriptions, despite flat unit sales and a smaller player base compared to other regions.
- North America tops global gaming spend with $325 per player in 2025 Dexerto
- Free report: Unlocking games revenue: player behavior and payment trends in the west | Newzoo x Tebex Whitepaper Newzoo
- Newzoo: North American gamers spend an average of $325 annually GamesIndustry.biz
- This is how much the average gamer spends on the hobby NME
- Report: Gaming studios must maximize value from paying players Kidscreen
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