Reggie’s Stand Reshaped Nintendo’s Retail Ties With Amazon
TL;DR
Reggie Fils-Aimé recalls Amazon asking for illegal financial support to undercut Walmart on price for the Wii/DS; he refused, Nintendo pulled those systems from Amazon, and that stance laid the groundwork for a more mutually beneficial relationship by the Switch era.
- Reggie Fils-Aimé Recalls The Phone Call That Broke Nintendo And Amazon's Relationship Nintendo Life
- Former Nintendo exec reveals why it stopped selling Wii and DS systems to Amazon Nintendo Everything
- Reggie Fils-Aimé says Amazon once asked Nintendo to break the law The Verge
- Reggie Fils-Aimé reveals the surprising reason Nintendo stopped selling consoles on Amazon Polygon.com
- 'I Wasn't Going to Do Something Illegal' — Reggie Fils-Aimé Remembers the Phone Call That Made Nintendo Stop Working With Amazon During the DS Era IGN
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