Reggie’s Stand Reshaped Nintendo’s Retail Ties With Amazon

1 min read
Source: Nintendo Life
Reggie’s Stand Reshaped Nintendo’s Retail Ties With Amazon
Photo: Nintendo Life
TL;DR Summary

Reggie Fils-Aimé recalls Amazon asking for illegal financial support to undercut Walmart on price for the Wii/DS; he refused, Nintendo pulled those systems from Amazon, and that stance laid the groundwork for a more mutually beneficial relationship by the Switch era.

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