Take-Two Chief Bets GTA 6 Will Draw Buyers Despite Higher Prices
TL;DR Summary
Take-Two CEO Strauss Zelnick says GTA 6’s price isn’t fixed yet, but rising costs won’t deter fans if the game delivers a strong experience. He notes that game prices have trended downward versus inflation over 30 years, with many AAA titles around $70 today and some analysts suggesting $80 to fund development. GTA 6 is slated for November 19, 2026 on PS5 and Xbox Series X|S after a May 26 delay to boost quality, and the industry context includes higher current-gen console prices (Series S at $400, PS5 digital at $600).
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