Tim Cook emphasizes importance of engaging with Elon Musk and Trump.

Apple CEO Tim Cook believes in engaging with people regardless of whether they agree with him or not, including Elon Musk and Donald Trump. Cook's open personal approach may also carry significance for Apple's business dealings. Cook had met with Musk after the Twitter CEO tweeted about Apple's advertising practices, and with Trump when he was pushing for tariffs on imports from China. Cook's philosophy is engagement, and it seems to have paid off for Apple in avoiding tariffs.