Trading Cards as Currency: Peter Levin on Hollywood’s Card Boom

Peter Levin, founder of Griffin Gaming Partners and longtime card collector, explains why trading cards have grown into a global, investable ecosystem: the rise of grading and authentication, massive brand crossovers and IP deals (Disney, Hasbro, DC), the influence of games like Pokémon and Magic: The Gathering, and social-media-driven demand that democratizes access for both casual buyers and serious collectors—underpinned by a burgeoning market that Levin believes could function like currency in a future apocalypse.