Twisted Automotive's 240-Defender gamble fuels a bespoke expansion, including boats

TL;DR Summary
Twisted Automotive founder Charles Fawcett bought 240 Land Rover Defenders for about $7.3 million to modify and resell at premium prices, a bet that has built a 220-strong operation across 14 locations. The company crafts bespoke Defenders and Range Rovers, with about 45 Defenders and 12 Range Rovers produced annually, each taking thousands of hours. Fawcett emphasizes the brand's personal touch rather than becoming a mass manufacturer and hints at a future Twisted-branded vehicle and expansion into boats via Twisted Marine.
Topics:technology#automotive-customization#boats#business#business-growth#land-rover-defender#twisted-automotive
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