Ubisoft Believes Microtransactions Enhance Player Enjoyment

TL;DR
Ubisoft claims that microtransactions enhance the enjoyment of premium games by allowing optional personalization and progression, a stance that has upset many hardcore gamers who see microtransactions as inappropriate for full-priced titles. The practice, introduced in 2017 with Assassin's Creed Origins, continues to be a point of contention, despite Ubisoft's assertions that these purchases are optional and cosmetic.
- Ubisoft Thinks Microtransactions Make Premium Games More Fun Wccftech
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- Ubisoft Says Monetization ‘Makes The Player Experience More Fun’ Insider Gaming
- Ubisoft: Microtransactions make games more fun Gamereactor UK
- Ubisoft Says Microtransactions 'Make the Player Experience More Fun' Game Rant
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