Warren Buffett's $151 Billion Bet on Apple iPhones Fails to Lure Customers.

Warren Buffett, an ardent supporter of Apple, highlights the company’s exceptionally devoted customer base as a key factor in his admiration. According to Buffett, iPhone users display such unwavering brand loyalty that they would not permanently part ways with their phones even if offered $10,000. Berkshire Hathaway Inc., the investment conglomerate Buffett leads, holds the largest equity investment in Apple, owning 915 million shares valued at $151 billion. This investment constitutes approximately 6% of Berkshire’s portfolio. Apple represents around 44% of Berkshire’s overall equity portfolio, which amounts to $344 billion.