Best Buy Launches Early Black Friday Sale with Deep Discounts on OLED TVs and Apple Gear

Key points

• Best Buy’s early Black Friday sale began on November 6, 2026, with new doorbusters releasing every Friday in November.
• The main Black Friday sale runs from November 19 to November 28, followed by Cyber Monday deals on November 29-30.
• Notable TV deals include a 65-inch Samsung OLED for $900 (save $1,200) and a 55-inch LG OLED for $1,000 (save $1,100).
• Apple discounts include $250 off MacBook Air models, $250 off the Apple Watch Ultra 3, and up to $1,200 off iPhone Duo with trade-in.
• Paid My Best Buy Plus or Total members ($49.99-$179.99/year) get exclusive deals, free two-day shipping, and a 60-day return window.
• Best Buy will not price-match other retailers' Black Friday deals but offers a price-match guarantee for its own items purchased through December 31.

Background

This launch follows a broader trend of retailers extending holiday sales into October and early November. Our archive notes that early Black Friday tablet discounts hit Amazon and Best Buy on November 3, and Best Buy officially launched its extended holiday sales cycle on November 6. Competitors like Walmart and Costco are also running early sales, creating a competitive landscape for tech shoppers. The global memory crisis mentioned by Mashable has increased tech prices, making these discounts more significant for consumers.

How outlets are covering it

MacRumors emphasizes the breadth of the sale, highlighting Apple products, TVs, and gaming laptops, and notes that some deals require a paid membership. CNET focuses heavily on the OLED TV deals, calling them a 'must-see' and advising shoppers to buy early due to limited quantities. Lifehacker provides a detailed schedule of Best Buy’s events, including the Halloween sale and Cyber Week, and notes that new deals drop weekly. Mashable highlights the price-match policy, warning that Best Buy will not match other retailers' Black Friday deals but will refund differences for its own items. All sources agree on the November 6 start date and the importance of early shopping, but differ in emphasis: MacRumors on Apple, CNET on TVs, Lifehacker on the schedule, and Mashable on policies.

Why it matters

Best Buy’s early Black Friday sale signals the start of the 2026 holiday shopping season, with major discounts on high-demand items like OLED TVs and Apple devices. The limited quantities and early release of deals suggest that consumers who wait for Black Friday may miss out on the best prices. The price-match policy and membership perks also influence shopping decisions, making it a key time for budget-conscious buyers to secure tech gifts at reduced costs.

What to watch

New doorbuster deals will be released every Friday in November, with the main Black Friday sale starting on November 19. Cyber Monday deals will follow on November 29-30, and a last-minute savings event will run from December 18-24. Shoppers should monitor Best Buy’s website and app for updates, as high-demand items may sell out quickly. Paid members should take advantage of exclusive deals and extended return windows.