Amazon Prime Big Deal Days Slash Apple Watch Ultra 3 and 4 Prices to Record Lows

Key points

• The Apple Watch Ultra 3 is discounted by $199 to $599.97 for the Ocean Band model and $699.97 for the Milanese Loop version, marking all-time low prices.
• The newly released Apple Watch Ultra 4 is available for $774.99, a $24 reduction that sets a new record low, beating previous lows by approximately $5.
• The Apple Watch Series 12 is discounted by $50, with the 42mm GPS model starting at $349.99 and the 46mm GPS model at $399.99.
• The Apple Watch SE 3 is available for $199, representing a $49 discount, while the older Apple Watch Series 11 is listed at $260, a $140 reduction.
• Free delivery estimates for the discounted Ultra 3 models are expected around October 9, 2026, for orders placed during the sale event.

Background

Apple launched the Series 12 and Ultra 4 in September 2026, featuring ceramic finishes, improved health sensing, and faster charging. The Ultra 4 introduced a 50-hour battery and a new Health Sensing Suite. Recent coverage noted that both models received a 4/10 repairability score from iFixit, though the Series 12 saw minor improvements over its predecessor. The current discounts follow initial pre-order savings and mark the first significant price reductions for the latest models.

How outlets are covering it

MacRumors emphasizes the record-breaking nature of the Ultra 3 and Ultra 4 discounts, highlighting the $199 markdown on the Ultra 3 and the new low on the Ultra 4. The Verge focuses on the Series 12 and SE 3, noting the $50 discount on the Series 12 as a first-time reduction and recommending the SE 3 for those not needing the latest features. CNET provides a broader view of the sale, listing discounts on the Series 11 and accessories, while noting that the Ultra 3 is available for $700 at Amazon and $649 at Best Buy. Gizmodo highlights the Ultra 3's features, such as 100m water resistance and 42-hour battery life, and notes the $199 discount as the lowest price in at least 30 days. All sources agree on the timing of the Prime Big Deal Days event and the availability of discounts across multiple models.

Why it matters

The discounts provide an opportunity for consumers to purchase Apple’s latest and previous-generation smartwatches at reduced prices, with the Ultra 3 and Ultra 4 offering significant savings. The sale also includes discounts on accessories and older models, making it a comprehensive event for Apple Watch buyers. The timing of the sale, coinciding with the launch of new Apple products, may influence consumer purchasing decisions and market demand for Apple’s wearables.

What to watch

Consumers can take advantage of the Prime Big Deal Days discounts on Apple Watch models, with free delivery estimates for the Ultra 3 models expected around October 9, 2026. Apple is expected to announce new products, including a smart home hub, Apple TV, and HomePod mini, on October 13, 2026, which may further influence the smartwatch market. The sale event may continue to offer discounts on Apple products, with potential further reductions as the event progresses.