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Finneas Crafts New Ubiquitous Intro for Apple Originals Amid Rebrand

1 min read
Source: Variety
TL;DR

Finneas created a minimalist, short mnemonic sound for Apple Originals to precede their shows and films, aiming for something memorable and cinematic despite its brevity. The project involved multiple versions and was inspired by the visual logo, with Finneas drawing on his musical background and familiarity with Apple to craft a sound that is both effective and unobtrusive. He values being an invisible contributor to art and is proud of his ongoing relationship with Apple.

Topics:technologyentertainment#apple-tv#branding#entertainment#finneas#mnemonic#music
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  1. Finneas on Creating a New Mnemonic Intro for Apple Originals — His Shortest Music Ever, but Possibly Soon to Be the Most Ubiquitous (EXCLUSIVE)  Variety
  2. Apple Debuts New Apple TV Intro With Music By Finneas Following “Vibrant” Rebrand  Deadline
  3. Apple TV’s new name now comes with a new sound  The Verge
  4. Apple One Gets New Colorful Logo Following Apple TV Rebrand  MacRumors
  5. Apple TV’s new intro has three different versions, plus more tidbits  9to5Mac

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