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Tubi Unveils Complete Rebrand with New Look and Identity

1 min read
Source: Vulture
Tubi Unveils Complete Rebrand with New Look and Identity
Photo: Vulture
TL;DR

Tubi, the free streaming platform, has unveiled a new brand identity featuring a redesigned logo, refreshed user interface, and a distinct sound cue. The update aims to reflect Tubi's mischievous brand voice and enhance the user experience. The rebranding is one of the first major moves by new CEO Anjali Sud and comes as Tubi continues to expand its lead in the free ad-supported streaming market. Additionally, Tubi is focusing on expanding its original programming slate and catering to its fastest-growing audience segment, Gen Z viewers, while maintaining its extensive library of older content.

Topics:technologyentertainment#entertainment#original-programming#rebranding#streaming#tubi#user-experience
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  1. Why Tubi Is Updating Its Whole Look (and Sound)  Vulture
  2. Tubi's new redesign wants to push you down the rabbit hole  The Verge
  3. Tubi Gets a Makeover: Brand New Logo, Catchphrase and Color Scheme  CNET
  4. Tubi's rebrand hopes you fall further down the content rabbit hole  Digital Trends
  5. Fox Corp. Streaming Service Tubi Introduces New Logo And Brand Identity  Deadline

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