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Tubi Unveils Redesigned Look and Sound for International Expansion

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Source: The Verge
Tubi Unveils Redesigned Look and Sound for International Expansion
Photo: The Verge
TL;DR

Tubi has unveiled a new playful brand identity and redesign, emphasizing its aim to have viewers fall down rabbit holes while exploring its extensive library of films and series. The update includes a fresh yellow logo, a bouncy splash animation, and a new signature musical cue, all centered around a shade of purple referred to as "turple." While the basic usability remains unchanged, the platform's new look aims to convey a "fun, bold, and engaging" energy, aligning with its marketing push towards the rabbit hole concept.

Topics:technologyentertainment#brand-identity#entertainment#redesign#streaming#tubi
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  1. Tubi's new redesign wants to push you down the rabbit hole  The Verge
  2. Tubi Gets New Logo, Sonic Brand ID as It Gears Up for International Expansion  Variety
  3. Fox Corp. Streaming Service Tubi Introduces New Logo And Brand Identity  Deadline
  4. Tubi rebrands to appeal to Gen Z TV viewers  Ad Age
  5. Why Tubi Is Updating Its Whole Look (and Sound)  Vulture

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