Backlash as Xbox users slam "vomit inducing" full-screen Modern Warfare 3 ad

Xbox users have criticized Activision and Microsoft for displaying full-screen ads for Call of Duty: Modern Warfare 3 on the console's homepage. The ad prompts players to buy the game before its release and offers options to purchase or exit. Users on social media have expressed their displeasure, calling the marketing stunt "vomit inducing" and "unacceptable." Microsoft has previously used similar pop-up ad tactics for other games, suggesting this may become the norm. Activision has blamed the game's large hard drive footprint on the increased amount of content available on day one.