"Baldur's Gate 3 Drives $90 Million for Hasbro, Paving the Way for D&D's Gaming Expansion"
Hasbro reports a 15% decrease in overall revenue but highlights a 10% increase in Wizards of the Coast and digital gaming, largely attributed to the success of Baldur's Gate 3, which generated around $90 million in revenue. Hasbro sees video games as a significant opportunity for the D&D license, with CEO Chris Cocks expressing confidence in the franchise's future in the gaming industry. Despite some setbacks, including the cancellation of multiple video game projects, the company remains committed to the medium, buoyed by Baldur's Gate 3's success. Larian Studios, the developer of Baldur's Gate 3, is already exploring its next project, inspired by the game's achievements.
- After $90 million driven by Baldur's Gate 3, Hasbro says games will be "huge" for D&D and Larian's hit RPG is "just the first of several new video games" to come Gamesradar
- 'Baldur's Gate 3' Brings in $90M for Hasbro Since August Release Bloomberg
- D&D owner Hasbro has made $90 million from Baldur's Gate 3 Game Developer
- Hasbro has made about $90 million by letting Larian make a D&D game PC Gamer
- Baldur's Gate 3 brought in $90 million for Hasbro in 2023, fueling its Digital Gaming segment's growth Game World Observer
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