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Hasbro

All articles tagged with #hasbro

Wizards of the Coast Chief Steps Down Amid Growth and Digital Portfolio Reassessment
business26 days ago

Wizards of the Coast Chief Steps Down Amid Growth and Digital Portfolio Reassessment

John Hight resigns as Wizards of the Coast president after two years, despite strong earnings and a recent $56 million impairment hit to Hasbro’s video game portfolio; he will pursue other opportunities and transition to a consulting role after Sept. 1. The company emphasizes confidence in its digital games while prioritizing proven long-term successes, with Exodus and Warlock slated for 2027 and ongoing strong performance from Magic: The Gathering and Dungeons & Dragons. Gen Con 2026 events and Universes Beyond expansions, including The Hobbit, signal continued growth as a leadership search begins.

John Hight Steps Down as Wizards of the Coast President, Moves to Advisory Role
business27 days ago

John Hight Steps Down as Wizards of the Coast President, Moves to Advisory Role

Wizards of the Coast president John Hight will relinquish the presidency on Sept. 1, 2026 and transition to an advisory role through Sept. 2, 2027 under an SEC filing revealing a Transitional Advisory Services Agreement with Hasbro. Hight, who became president in 2024, oversaw MTG and D&D initiatives and helped WotC achieve a 45% YoY revenue increase to about $2.2 billion, with MTG contributing $1.72 billion. No successor has been named yet.

Wizards of the Coast chief John Hight to step down, move to advisory role
business28 days ago

Wizards of the Coast chief John Hight to step down, move to advisory role

John Hight will step down as Wizards of the Coast president on September 1 and will remain with the company as an advisor. Joined from Blizzard in 2024, he oversaw Magic: The Gathering, D&D, and upcoming titles like Exodus and Warlock. Hasbro recently booked a $56 million impairment on its video game portfolio and cancelled several 2028+ releases, while Wizards’ core brands remain strong and a successor search has begun; Hight has previously expressed interest in a D&D MMO.

My Little Pony Gets a YouTube Adventure: Forever Friendship Debuts in 2027
entertainment1 month ago

My Little Pony Gets a YouTube Adventure: Forever Friendship Debuts in 2027

Hasbro is launching a new My Little Pony series, Forever Friendship, on YouTube in early 2027. The nine‑minute episodes will drop bi‑weekly and follow Twilight Sparkle, Pinkie Pie, Rainbow Dash and Fluttershy on friendship, magic and self‑discovery, with Jenna Weir, Ava Preston, Kayla Samson and Kaya Kanashiro in the main roles. Gretchen Mallorie is showrunner/head writer and Tayhan Mustafa directs; the project is developed with Lil Critter Workshop and features a new song, Forever Friendship, by Cali Rodi.

Hasbro Unleashes Budget-Friendly 6-Inch Zelda Figures for 40th Anniversary
gaming1 month ago

Hasbro Unleashes Budget-Friendly 6-Inch Zelda Figures for 40th Anniversary

Hasbro unveiled affordable 6-inch Heroes of Hyrule Zelda action figures (Link, Zelda, Ganondorf) from Tears of the Kingdom, priced at $28 each for Link and Zelda and $43 for Ganondorf, with pre-orders on Amazon and Hasbro’s site and first shipments planned for spring 2027; part of a multi-year Nintendo licensing push highlighted at San Diego Comic-Con 2026 in celebration of Zelda’s 40th anniversary.

MTG Marvel Set Breaks Day-1 and Month-1 Revenue Records, Cementing Magic as a Mega Franchise
business1 month ago

MTG Marvel Set Breaks Day-1 and Month-1 Revenue Records, Cementing Magic as a Mega Franchise

Hasbro's Q2 results show Magic: The Gathering's Marvel Super Heroes set breaking Day-1 and Month-1 revenue records and becoming the fastest MTG set to reach $300M, though Magic: The Gathering—FINAL FANTASY remains the biggest MTG set of all time. CEO Chris Cocks calls MTG a mega franchise, highlights digital investments and MTG Arena nearing $1B in revenue since 2019, and confirms three Universes Beyond sets for 2027 with additional plans for 2028 and beyond.

Hasbro's Gaming Gamble Hits a $56M Write-Down
news1 month ago

Hasbro's Gaming Gamble Hits a $56M Write-Down

Hasbro’s ambitious plan to build multiple internal game studios and launch major PC/console titles is hitting turbulence, with a $56 million impairment charge tied to canceled 2028+ projects. While Exodus and Warlock remain in development, other initiatives faced layoffs or termination, prompting Hasbro to pivot toward co-development with lower-cost partners and a licensing-focused strategy centered on existing franchises like D&D and Magic, with fewer annual AAA releases after 2026.

MTG Could Get Zelda Crossover as Hasbro Lands Nintendo Licensing
business1 month ago

MTG Could Get Zelda Crossover as Hasbro Lands Nintendo Licensing

Hasbro announced a licensing deal with Nintendo to bring The Legend of Zelda into MTG's Universes Beyond, with potential Zelda products launching from 2027 and the possibility of a full MTG x Zelda set or Secret Lair drops; development cycles for UB sets can take up to four years, so a Zelda MTG release could arrive around 2029–2030, though some form (like a Secret Lair) could arrive sooner and would likely open doors to other Nintendo IPs if successful.

Hasbro Unveils Sixth Wall, an AI Studio to License Its Iconic Characters
business2 months ago

Hasbro Unveils Sixth Wall, an AI Studio to License Its Iconic Characters

Hasbro announced Sixth Wall, an AI studio that will license its character IP—including Optimus Prime, Mr. Potato Head, Cobra Commander, Megatron and the Clue cast—for AI-enabled experiences. Working with original voice actors and partners like ElevenLabs, the initiative aims to offer authorized, guardrail-governed character interactions across interactive storytelling, games, connected devices, and brand engagement, rather than producing films or TV. The platform uses a CharacterOS “golden record” to set personality and behavior guidelines, ensuring authentic, on-brand appearances in licensed experiences.

Wizards of the Coast Urges Arena Team to Reconsider Union Drive
games3 months ago

Wizards of the Coast Urges Arena Team to Reconsider Union Drive

Wizards of the Coast reportedly sent letters to Magic: The Gathering Arena developers urging them to think twice about forming a union, using language that argues for a direct relationship with leadership and warns of worse benefits if unionized. The union says it has about 75% support and seeks protections on layoffs, remote work, and AI governance; WotC has issued a press statement and reportedly hired employer-advocacy lawyers to oppose the union, while union organizers say they haven’t been contacted directly by the company.