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Hasbro

All articles tagged with #hasbro

Wizards of the Coast Urges Arena Team to Reconsider Union Drive
games5 days ago

Wizards of the Coast Urges Arena Team to Reconsider Union Drive

Wizards of the Coast reportedly sent letters to Magic: The Gathering Arena developers urging them to think twice about forming a union, using language that argues for a direct relationship with leadership and warns of worse benefits if unionized. The union says it has about 75% support and seeks protections on layoffs, remote work, and AI governance; WotC has issued a press statement and reportedly hired employer-advocacy lawyers to oppose the union, while union organizers say they haven’t been contacted directly by the company.

Wizards of the Coast ends Giant Skull deal, cancels D&D adventure
business5 days ago

Wizards of the Coast ends Giant Skull deal, cancels D&D adventure

Wizards of the Coast has terminated its publishing agreement with Giant Skull, canceling a Dungeons & Dragons action-adventure game. Hasbro says it decided not to pursue Giant Skull's early concept but will consider future proposals, and Giant Skull founder Stig Asmussen says talks with Hasbro and others are ongoing. The move comes amid Wizards of the Coast’s broader reorganization, including the closure of Atomic Arcade; Giant Skull is staffed by veterans from EA’s Respawn Studio.

Transformers: The Movie Returns to Theaters for Its 40th Anniversary
entertainment7 days ago

Transformers: The Movie Returns to Theaters for Its 40th Anniversary

Hasbro and Fathom Entertainment will theatrically rerelease the 1986 Transformers: The Movie across U.S. cinemas from Sept. 17–21 in 4K to mark its 40th anniversary, aiming to leverage its cult status with nostalgia-driven merch and a broader audience; the film’s notable voice cast includes Peter Cullen, Orson Welles, Judd Nelson, and Leonard Nimoy.

Hasbro Reboots Tron Legacy with Premium 6-Inch Figures and Light Cycle Pack
toys-and-collectibles1 month ago

Hasbro Reboots Tron Legacy with Premium 6-Inch Figures and Light Cycle Pack

Hasbro is rolling out two high-end Tron: Legacy collectibles: the Identity Collection, a 4-pack of Quorra, an older Kevin Flynn, Rinzler, and Clu with 28 accessories for $140; and the Light Cycle Power Pack, featuring Sam Flynn and his black light cycle with seven accessories for $100. Both sets go up for preorder on Hasbro Pulse today at 1:00 PM ET, with a fall release and Disney Parks stores stocking the items later this year.

Hasbro CEO calls for a rethink of game development amid rising costs
business2 months ago

Hasbro CEO calls for a rethink of game development amid rising costs

Hasbro CEO Chris Cocks says the video game industry must rethink development and talent strategy as content costs outpace growth, suggesting global outsourcing (Southeast Asia, China, Eastern Europe) and exploring AI to improve quality. He notes a typical game has a 20-30% chance of success and outlines Hasbro’s traditional, price-for-content model—40 to 50 hours of play—driven by brand extensions, Magic: The Gathering Arena, and digital licensing, rather than heavy free-to-play or battle-pass economics, with a goal to deliver standout titles and future sequels.

Paramount Greenlights Parallel G.I. Joe Scripts From Landis and McBride
film2 months ago

Paramount Greenlights Parallel G.I. Joe Scripts From Landis and McBride

Paramount is developing a G.I. Joe feature with two parallel scripts: Max Landis is drafting a treatment and Danny McBride is writing a separate version, with plans to blend them into a single film; producer Lorenzo di Bonaventura is attached. The move reflects Paramount’s pattern of courting controversial talents. Landis’s career was derailed by #MeToo-era allegations, though no charges were filed, and he has continued to work on superhero-related material.

Netflix, Mattel & Hasbro Unveil Kpop Demon Hunters Toys At Nuremberg Toy Fair
entertainment3 months ago

Netflix, Mattel & Hasbro Unveil Kpop Demon Hunters Toys At Nuremberg Toy Fair

Netflix, with Mattel and Hasbro, unveiled a Kpop Demon Hunters toy line at the Nuremberg Toy Fair, including American Girl dolls of the lead characters Rumi, Zoey and Mira, Nerf gear modeled after the trio’s demon-hunting kit, Spirit Blades, Four Tiger Sword, Curved Moon Sword and a themed Monopoly edition; pre-orders for the collection are now available through Mattel’s American Girl unit, following the title’s record viewership on Netflix.

KPop Demon Hunters Toys Unveiled by Mattel and Hasbro Ahead of Netflix Hit
entertainment3 months ago

KPop Demon Hunters Toys Unveiled by Mattel and Hasbro Ahead of Netflix Hit

Mattel and Hasbro revealed a broad lineup of KPop Demon Hunters toys at the Nuremberg Toy Fair, including Mattel’s Huntrix/Dolls, action figures, UNO and Polly Pocket items, and Hasbro’s Nerf weapons, Furby Furblets, light sticks, and a Huntrix Monopoly game. The American Girl Huntrix collection is available for pre-order, while release dates for the rest of the lines haven’t been announced. Netflix’s blockbuster status for the film has energized toy plans and a sequel is being discussed.