Tag

Hasbro

All articles tagged with #hasbro

toys-and-collectibles1 day ago•16 min saved

Hasbro Reboots Tron Legacy with Premium 6-Inch Figures and Light Cycle Pack

Hasbro is rolling out two high-end Tron: Legacy collectibles: the Identity Collection, a 4-pack of Quorra, an older Kevin Flynn, Rinzler, and Clu with 28 accessories for $140; and the Light Cycle Power Pack, featuring Sam Flynn and his black light cycle with seven accessories for $100. Both sets go up for preorder on Hasbro Pulse today at 1:00 PM ET, with a fall release and Disney Parks stores stocking the items later this year.

via Gizmodo|

#hasbro #identity-collection #light-cycle

business25 days ago•5 min saved

Hasbro CEO calls for a rethink of game development amid rising costs

Hasbro CEO Chris Cocks says the video game industry must rethink development and talent strategy as content costs outpace growth, suggesting global outsourcing (Southeast Asia, China, Eastern Europe) and exploring AI to improve quality. He notes a typical game has a 20-30% chance of success and outlines Hasbro’s traditional, price-for-content model—40 to 50 hours of play—driven by brand extensions, Magic: The Gathering Arena, and digital licensing, rather than heavy free-to-play or battle-pass economics, with a goal to deliver standout titles and future sequels.

via GamesIndustry.biz|

#ai-in-games #business #cost-inflation

entertainment27 days ago•4 min saved

Paramount Bows Out of Landis’s G.I. Joe Concept as McBride Script Persists

Paramount Pictures reportedly passed on Max Landis’s treatment for a G.I. Joe feature, while Danny McBride’s script remains in development; the studio is pursuing a Cobra-centered relaunch and is talking with other writers for possible further takes.

via Dark Horizons|

#danny-mcbride #entertainment #gi-joe

entertainment27 days ago•16 min saved

Paramount Drops Max Landis From G.I. Joe Project

Paramount Pictures has decided not to move forward with Max Landis’s treatment for a G.I. Joe film, while remaining in talks with other writers (including Danny McBride) to develop a Hasbro IP reboot.

via The Hollywood Reporter|

#danny-mcbride #entertainment #gi-joe

film27 days ago•15 min saved

Paramount Nixes Max Landis G.I. Joe Project Amid Franchise Revamp

Paramount Pictures has passed on Max Landis’s G.I. Joe treatment as the studio realigns leadership to relaunch major IPs; the project remains active with other writers, including Danny McBride, potentially drafting new scripts, while Landis says he’s grateful for the opportunity amid past misconduct controversies. Paramount did not immediately comment.

via Variety|

#danny-mcbride #film #gi-joe

games1 month ago•15 min saved

Hasbro Boss Keeps AI Out of MTG and D&D, Championing Human Creativity

Hasbro CEO Chris Cocks says Magic: The Gathering and D&D will not incorporate generative AI into their pipelines or products, reinforcing anti-AI guidelines after public backlash over AI-generated artwork in 2023. He notes he personally uses AI in his home games, but official content will remain human-driven for these brands.

via Gizmodo|

#dungeons-and-dragons #games #generative-ai

film1 month ago•17 min saved

Paramount Greenlights Parallel G.I. Joe Scripts From Landis and McBride

Paramount is developing a G.I. Joe feature with two parallel scripts: Max Landis is drafting a treatment and Danny McBride is writing a separate version, with plans to blend them into a single film; producer Lorenzo di Bonaventura is attached. The move reflects Paramount’s pattern of courting controversial talents. Landis’s career was derailed by #MeToo-era allegations, though no charges were filed, and he has continued to work on superhero-related material.

via The Hollywood Reporter|

#danny-mcbride #film #gi-joe

television2 months ago•15 min saved

HBO Bets on Mazin to Turn Baldur’s Gate into a TV Series

HBO is developing a Baldur’s Gate TV series with The Last of Us co-creator Craig Mazin as showrunner and executive producer, expanding Hasbro's fantasy franchise. The project follows the critical and commercial success of Baldur’s Gate 3, with Mazin and HBO executives pledging a faithful, immersive adaptation.

via Variety|

#baldurs-gate #craig-mazin #hasbro

entertainment2 months ago•16 min saved

Netflix, Mattel & Hasbro Unveil Kpop Demon Hunters Toys At Nuremberg Toy Fair

Netflix, with Mattel and Hasbro, unveiled a Kpop Demon Hunters toy line at the Nuremberg Toy Fair, including American Girl dolls of the lead characters Rumi, Zoey and Mira, Nerf gear modeled after the trio’s demon-hunting kit, Spirit Blades, Four Tiger Sword, Curved Moon Sword and a themed Monopoly edition; pre-orders for the collection are now available through Mattel’s American Girl unit, following the title’s record viewership on Netflix.

via Deadline|

#entertainment #hasbro #kpop

entertainment2 months ago•17 min saved

KPop Demon Hunters Toys Unveiled by Mattel and Hasbro Ahead of Netflix Hit

Mattel and Hasbro revealed a broad lineup of KPop Demon Hunters toys at the Nuremberg Toy Fair, including Mattel’s Huntrix/Dolls, action figures, UNO and Polly Pocket items, and Hasbro’s Nerf weapons, Furby Furblets, light sticks, and a Huntrix Monopoly game. The American Girl Huntrix collection is available for pre-order, while release dates for the rest of the lines haven’t been announced. Netflix’s blockbuster status for the film has energized toy plans and a sequel is being discussed.

via hollywoodreporter.com|

#entertainment #hasbro #kpop-demon-hunters

business2 months ago•2 min saved

Doug Bowser Joins Hasbro Board, Linking Nintendo Legacy with a Toy Giant

Former Nintendo of America president Doug Bowser has joined Hasbro's board of directors alongside Carla Vernon, former CEO of The Honest Company, bringing brand-building and consumer-experience expertise to support Hasbro's Playing To Win strategy.

via My Nintendo News|

#board-of-directors #business #carla-vernon

news2 months ago•33 min saved

Nintendo veteran Bowser joins Hasbro board to push gaming ambitions

Doug Bowser, who led Nintendo of America and steered major moves like The Super Mario Bros. Movie expansion and the Switch era, has joined Hasbro’s board of directors after retiring at the end of 2025; Hasbro aims to deepen its gaming footprint with plans toDevelop its first self-made video game this year, though Bowser’s exact role on the board wasn’t disclosed.

via The Verge|

#bowser #business #gaming

business2 months ago•5 min saved

Nintendo Veteran Doug Bowser Joins Hasbro Board

Doug Bowser, former Nintendo of America president, has joined Hasbro's board of directors alongside Carla Vernón of The Honest Company; Hasbro says his leadership in consumer brands and franchises will support long-term growth as Nintendo appoints Devon Pritchard as its new NoA president and COO.

via Nintendo Life|

#board-of-directors #business #corporate-governance

business3 months ago•2 min saved

Hasbro Appoints New Video-Game Executive Amid Leadership Change at 'Exodus' Studio

Hasbro is appointing Paul Della Bitta to lead its Wizards of the Coast Digital Ventures division as it ramps up its investment in big-budget video games, including the sci-fi RPG Exodus, set for release in 2027. Co-founder James Ohlen will step back from game development to focus on tabletop RPGs, while Exodus is seen as a key project in Hasbro's broader gaming strategy.

via Bloomberg.com|

#business #exodus #game-development

business5 months ago•3 min saved

Netflix Partners with Mattel and Hasbro for 'KPop Demon Hunters' Toys and Games

Netflix has signed a groundbreaking deal with Mattel and Hasbro to produce toys, games, and merchandise based on the hit franchise 'KPop Demon Hunters,' with products launching in 2026, marking a major expansion into consumer products for the streaming giant.

via The Hollywood Reporter|

#business #hasbro #kpop-demon-hunters