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Hasbro

All articles tagged with #hasbro

film3 days ago•14 min saved

Spielberg and Bay Reunite to Revive Paramount's Transformers Franchise

Paramount Pictures and Hasbro are developing the eighth live-action 'Transformers' film, with Steven Spielberg appointed as the primary creative producer and Michael Bay in early talks to direct. The project, based on a script by Jason Fuchs, aims to restore the tone of the franchise's early entries following a period of underperformance. Shia LaBeouf will not return, and the film is set in the modern day. This move follows the Paramount-Skydance merger and a strategic push to reinviguate the $5.4 billion global property.

via The Hollywood Reporter|

#film #hasbro #michael-bay

entertainment7 days ago•13 min saved

Bradley Cooper Cast as Duke in Danny McBride's Paramount G.I. Joe Reboot

Bradley Cooper has signed to star as Duke in a new G.I. Joe film directed by Danny McBride for Paramount Pictures. The movie, which reimagines the Hasbro franchise, is decoupled from a previous Transformers crossover. Cooper joins despite a busy schedule, including an Ocean's prequel, while McBride co-writes the script with Jeff Fradley and John Carcieri.

via Gizmodo|

#bradley-cooper #danny-mcbride #entertainment

film8 days ago•14 min saved

Bradley Cooper Cast as Duke in Danny McBride's Paramount G.I. Joe Reboot

Bradley Cooper has signed to star as Duke in a new, untitled G.I. Joe movie for Paramount Pictures. Danny McBride will direct and co-write the screenplay, marking his first major feature film directing effort. The project is a standalone reimagining of the Hasbro franchise, decoupled from the Transformers crossover and the previous live-action films.

via The Hollywood Reporter|

#bradley-cooper #danny-mcbride #film

film8 days ago•13 min saved

Bradley Cooper Cast as Duke in Danny McBride's Paramount G.I. Joe Reboot

Bradley Cooper has signed to star as Duke in a new G.I. Joe movie for Paramount Pictures, directed by Danny McBride. The film, which is a standalone reimagining of the Hasbro franchise, will be uncoupled from the Transformers crossover. McBride is co-writing the screenplay with Jeff Fradley and John Carcieri, and production is expected to begin next year.

via Variety|

#bradley-cooper #danny-mcbride #film

film8 days ago•16 min saved

Bradley Cooper Cast as Duke in Danny McBride's Paramount G.I. Joe Reboot

Bradley Cooper has signed to star as Duke in Paramount Pictures' untitled G.I. Joe reboot, directed by Danny McBride. The film, produced by Hasbro Entertainment, will be a standalone reimagining of the franchise, uncoupled from the Transformers crossover. Cooper joins a busy schedule that includes an Ocean's prequel, while McBride writes the screenplay with Jeff Fradley and John Carcieri.

via Deadline|

#bradley-cooper #danny-mcbride #film

film15 days ago•15 min saved

Hasbro's 'Apology Tour' for Optimus Prime's Death Drives $5M Global Box Office Surge

The 40th-anniversary rerelease of the 1986 animated film 'The Transformers: The Movie' has exceeded expectations, grossing over $5 million globally and ranking No. 7 domestically. The run, branded as an 'Apology Tour' for the character Optimus Prime's early death, includes a new 12-minute short, 'Optimus Prime: Awakening,' featuring the final voice performance of late actor Peter Cullen. Theaters are extending showtimes beyond the initial one-week window.

via The Hollywood Reporter|

#animation #box-office #film

business2 months ago•2 min saved

Wizards of the Coast Chief Steps Down Amid Growth and Digital Portfolio Reassessment

John Hight resigns as Wizards of the Coast president after two years, despite strong earnings and a recent $56 million impairment hit to Hasbro’s video game portfolio; he will pursue other opportunities and transition to a consulting role after Sept. 1. The company emphasizes confidence in its digital games while prioritizing proven long-term successes, with Exodus and Warlock slated for 2027 and ongoing strong performance from Magic: The Gathering and Dungeons & Dragons. Gen Con 2026 events and Universes Beyond expansions, including The Hobbit, signal continued growth as a leadership search begins.

via Nerdist|

#business #dungeons-and-dragons #hasbro

business2 months ago•2 min saved

John Hight Steps Down as Wizards of the Coast President, Moves to Advisory Role

Wizards of the Coast president John Hight will relinquish the presidency on Sept. 1, 2026 and transition to an advisory role through Sept. 2, 2027 under an SEC filing revealing a Transitional Advisory Services Agreement with Hasbro. Hight, who became president in 2024, oversaw MTG and D&D initiatives and helped WotC achieve a 45% YoY revenue increase to about $2.2 billion, with MTG contributing $1.72 billion. No successor has been named yet.

via Star City Games|

#business #hasbro #john-hight

business2 months ago•5 min saved

Wizards of the Coast chief John Hight to step down, move to advisory role

John Hight will step down as Wizards of the Coast president on September 1 and will remain with the company as an advisor. Joined from Blizzard in 2024, he oversaw Magic: The Gathering, D&D, and upcoming titles like Exodus and Warlock. Hasbro recently booked a $56 million impairment on its video game portfolio and cancelled several 2028+ releases, while Wizards’ core brands remain strong and a successor search has begun; Hight has previously expressed interest in a D&D MMO.

via GamesIndustry.biz|

#business #dungeons-and-dragons #hasbro

entertainment2 months ago•14 min saved

My Little Pony Gets a YouTube Adventure: Forever Friendship Debuts in 2027

Hasbro is launching a new My Little Pony series, Forever Friendship, on YouTube in early 2027. The nine‑minute episodes will drop bi‑weekly and follow Twilight Sparkle, Pinkie Pie, Rainbow Dash and Fluttershy on friendship, magic and self‑discovery, with Jenna Weir, Ava Preston, Kayla Samson and Kaya Kanashiro in the main roles. Gretchen Mallorie is showrunner/head writer and Tayhan Mustafa directs; the project is developed with Lil Critter Workshop and features a new song, Forever Friendship, by Cali Rodi.

via Variety|

#animation #entertainment #hasbro

gaming2 months ago•13 min saved

Hasbro Unleashes Budget-Friendly 6-Inch Zelda Figures for 40th Anniversary

Hasbro unveiled affordable 6-inch Heroes of Hyrule Zelda action figures (Link, Zelda, Ganondorf) from Tears of the Kingdom, priced at $28 each for Link and Zelda and $43 for Ganondorf, with pre-orders on Amazon and Hasbro’s site and first shipments planned for spring 2027; part of a multi-year Nintendo licensing push highlighted at San Diego Comic-Con 2026 in celebration of Zelda’s 40th anniversary.

via Kotaku|

#action-figures #gaming #hasbro

entertainment2 months ago•4 min saved

Hasbro Unveils 6-Inch Heroes of Hyrule Figures Tied to Tears of the Kingdom

Hasbro revealed The Legend of Zelda: Heroes of Hyrule, a 6-inch action-figure line based on Tears of the Kingdom featuring Link, Zelda, and Ganondorf with multiple accessories and over 20 points of articulation; prices are $27.99 for Link and Zelda and $42.99 for Ganondorf, with pre-orders live now and a Spring 2027 launch.

via Nintendo Everything|

#action-figures #entertainment #hasbro

business2 months ago•5 min saved

MTG Marvel Set Breaks Day-1 and Month-1 Revenue Records, Cementing Magic as a Mega Franchise

Hasbro's Q2 results show Magic: The Gathering's Marvel Super Heroes set breaking Day-1 and Month-1 revenue records and becoming the fastest MTG set to reach $300M, though Magic: The Gathering—FINAL FANTASY remains the biggest MTG set of all time. CEO Chris Cocks calls MTG a mega franchise, highlights digital investments and MTG Arena nearing $1B in revenue since 2019, and confirms three Universes Beyond sets for 2027 with additional plans for 2028 and beyond.

via Star City Games|

#business #hasbro #magic-the-gathering

news2 months ago•19 min saved

Hasbro's Gaming Gamble Hits a $56M Write-Down

Hasbro’s ambitious plan to build multiple internal game studios and launch major PC/console titles is hitting turbulence, with a $56 million impairment charge tied to canceled 2028+ projects. While Exodus and Warlock remain in development, other initiatives faced layoffs or termination, prompting Hasbro to pivot toward co-development with lower-cost partners and a licensing-focused strategy centered on existing franchises like D&D and Magic, with fewer annual AAA releases after 2026.

via Kotaku|

#hasbro #impairment-charge #internal-studios

business2 months ago•15 min saved

MTG Could Get Zelda Crossover as Hasbro Lands Nintendo Licensing

Hasbro announced a licensing deal with Nintendo to bring The Legend of Zelda into MTG's Universes Beyond, with potential Zelda products launching from 2027 and the possibility of a full MTG x Zelda set or Secret Lair drops; development cycles for UB sets can take up to four years, so a Zelda MTG release could arrive around 2029–2030, though some form (like a Secret Lair) could arrive sooner and would likely open doors to other Nintendo IPs if successful.

via Draftsim|

#business #hasbro #legend-of-zelda