Behind Xbox Game Pass: Studio Skepticism, Microsoft’s Pushforward

Bloomberg’s Jason Schreier reports that some Xbox Game Studios leaders detest Game Pass, arguing it devalues their games and fuels a “race to zero,” even as Microsoft leans on the subscription for engagement and revenue. The strategy is complicated by Call of Duty’s presence on day one, price hikes, and shifting player behavior, which have disrupted traditional sales and raised questions about profitability and incentives for studios—potentially signaling a shift toward a more customizable, à la carte approach under new CEO Asha Sharma.