EA Sports and Nike team up for gaming NFT integration.
TL;DR Summary
EA Sports and Nike Virtual Studios have partnered to add Nike's .SWOOSH virtual creations, also known as NFTs, to future EA Sports games. The details of how this will manifest in future games are unclear, but a short video from .SWOOSH visualized what fans can expect. The NFTs were secured using the Polygon blockchain and will allow for new levels of customization within the EA Sports ecosystem. EA has previously spoken about NFTs, with CEO Andrew Wilson saying he believes they will be an "important part of the future of gaming."
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- Why EA Sports and Nike think gaming NFTs can really work this time Ars Technica
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