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All articles tagged with #ea sports

Seahawks rookies land mid-70s in Madden 27 ratings
sports1 month ago

Seahawks rookies land mid-70s in Madden 27 ratings

EA Sports released Madden 27 rookie ratings for the Seattle Seahawks, with Bud Clark and Jadarian Price at 75, Julian Neal 71, Beau Stephens 70, and several rookies at 67 or lower (Andre Fuller, Emmanuel Henderson Jr., Michael Dansby, Deven Eastern). The piece notes this year’s rookies aren’t as harshly rated as in the past, highlights a few higher-rated league rookies, and reminds fans that these ratings are speculative fun and won’t affect actual camp battles.

via Field Gulls|
#ea-sports#madden-27#nfl
NIL headaches, patch hopes and Cape Verde’s upset: what College Football 27 and the World Cup teach us
sports1 month ago

NIL headaches, patch hopes and Cape Verde’s upset: what College Football 27 and the World Cup teach us

A concise take on EA Sports College Football 27: the on-field gameplay and Dynasty Mode are better than ever, but AI NIL handling and monetization creep hinder the experience; the piece advises waiting for patches and price adjustments while also drawing lessons from the World Cup expansion, notably Cape Verde’s surprising run, to critique college football’s playoff dynamics.

via The New York Times|
#college-football#dynasty-mode#ea-sports
business2 months ago

EA Advertising launches to stitch brands into gameplay and live EA experiences

Electronic Arts unveiled EA Advertising, a platform enabling brands to integrate into gameplay and live experiences through dynamic in-game placements, 3D ad units, and custom collaborations across its games, supported by a new ad server and Integral Ad Science for measurement. The program includes the EA SPORTS Partner Program and has already onboarded brands like Visa, Lowe’s, Red Bull, Xfinity/Peacock, and Mountain Dew, leveraging EA’s massive reach (hundreds of millions of players across console, mobile, and PC) to deliver authentic, non-disruptive brand moments in titles such as EA SPORTS FC and Madden NFL across live events and in-game content.

via Electronic Arts Home Page|
#brand-partnerships#business#ea-advertising
EA Turns Games Into Ad Space With Real-Time In-Game Advertising
business2 months ago

EA Turns Games Into Ad Space With Real-Time In-Game Advertising

Electronic Arts launched EA Advertising to let brands insert dynamic, real-time ads and custom content directly into its games, backed by a privacy-safe ad server and a dedicated EA SPORTS Partner Program. The initiative targets EA’s large player base—about 120 million monthly players with billions of matches across Madden NFL and EA SPORTS FC—to create authentic brand moments like stadium signage and branded challenges. EA has existing partnerships with Visa, Lowe’s, Red Bull, Xfinity, Peacock, and Mountain Dew, and frames the move as part of its broader strategy, including its $55 billion privatization deal.

via CNBC|
#ad-tech#brand-partnerships#business
Caleb Williams Lands Madden 27 Cover
sports2 months ago

Caleb Williams Lands Madden 27 Cover

EA Sports has named Caleb Williams as Madden NFL 27’s cover athlete, with the Chicago Bears quarterback depicted in a jump-pass pose against the Chicago skyline; the image nods to a late-season highlight from Williams’ playoff win and continues EA’s practice of using a season highlight for the cover, while the Deluxe Edition features Williams in a white road jersey with snowflakes, nodding to his “Iceman” nickname.

via NBC Sports|
#caleb-williams#chicago-bears#ea-sports
gaming7 months ago

Switch Players Score Free Madden NFL 26 for a Limited Time

Switch and Switch 2 owners with an active Nintendo Switch Online subscription can play EA SPORTS Madden NFL 26 for free from now until January 21 at 11:59 pm PT during a limited-time free access window; the game isn’t owned permanently, though a 7-day Nintendo Switch Online trial is commonly available to start, and the period runs alongside Animal Crossing: New Horizons’ 3.0 update.

via GAMINGbible|
#ea-sports#gaming#limited-time-offer
NHL 26 Features Tkachuk Family on Cover and Launches with New Gameplay Trailer
technology1 year ago

NHL 26 Features Tkachuk Family on Cover and Launches with New Gameplay Trailer

EA Sports announced that the deluxe edition of NHL 26 will feature three members of the Tkachuk family on the cover, with the game set to release on September 12. The game introduces new features like NHL EDGE technology, a Goalie Crease Control System, and an expanded Be A Pro mode, aiming to deliver a highly realistic hockey experience. Pre-orders include various perks, and early access is available for EA Play members.

via NHL.com|
#ea-sports#hockey-simulation#nhl-26