EA Sports Rebrands with New Soccer Game 'EA Sports FC'

After 30 years of using the FIFA name, EA Sports has rebranded its flagship soccer gaming franchise as EA Sports FC due to the expiration of its licensing agreement with FIFA. The new black and white logo features a simple EA Sports bubble next to a spiky triangle, a symbol that appears throughout soccer. The rebranded platform is billed as "a new Football Club for the future of football we want to build together." The new name will debut this coming weekend and will be advertised at matches from the biggest soccer leagues globally.